Our Story

thirty years of history
the perfect fit
beauty in the details
the last family business

Private Label by G has always had one dream - design high quality bridal gowns and offer them at unbeatable prices. The company owners followed these dreams, but on one condition...

Simple is better.

Always choose the highest quality materials, work closely with the production teams to control quality, and steadily improved their dress patterns year after year for the perfect fit.

People in the industry say "perfect fit". But what's it really mean? For some, it means depending on corsets. Fit the bride approximately, and use corset laces to tighten the gown onto the bride. Like a shoe.

Not us. We know the perfect fit begins as soon as we start gown making. With custom measurements, we're inarguably the best in the industry, and for good reason. We've spent 30 years perfecting our special measurement process.

With us, your dress arrives perfect. Not after the fact.

Inspiring words to say the least, and we believe it. Intricate beading, how we use our fabrics, even how our seams are sewn to make gowns more comfortable.

The details, together, are what make a great gown.

We're not claiming to be the only designer who makes high quality gowns. But there's a big difference between high value versus high quality. With us, you always get more. We encourage you to visit a retailer and compare us to other designers. You won't just see the difference - you'll feel it.

In an industry filled with bank owned designers and corporate teams, we've stood firm as family. Some have us believe we need to change, but we see things differently.

Big designer quality with small business care.

We double-check all our gowns before sending them to retailers, and every complaint is handled personally. Brides and stores aren't numbers. They're family. And we've built lives on these connections. Who we are: PLBG opened its doors 30 years ago with a husband-wife team (who still love what they do and come to the office daily). Now, with the addition of their two hard-working sons, we stand firm as a family.